INVISTA ApparelINVISTA Apparel Introductory Video As a leading, integrated producer and marketer of premium fibers and fabrics, INVISTA Apparel maintains a manufacturing or marketing presence in every major region of the world. Market segments include ready-to-wear denim and sweaters, intimate apparel, swimwear, activewear and legwear.
INVISTA Apparel encompasses the breadth of consumer clothing - from innerwear to outerwear, from work to play, from boardroom to beach, and even the latest runway fashions. INVISTA Apparel works across the entire apparel value chain, creating value for fabric mills, garment makers and brands. The business is comprised of an impressive line-up of global consumer brands, including the powerful LYCRA® brand, and delivers comfort and fashion in premium garments globally. As the owner of the LYCRA® fiber trademark, INVISTA is creating value with a 60 percent worldwide consumer preference for LYCRA® fiber versus spandex/elastane. In addition, the business is creating value in non-apparel applications such as licensing the LYCRA® fiber brand for use in cosmetics. At the core of the INVISTA Apparel business is a commitment to innovation and industry leadership. Over the past five years, INVISTA Apparel has filed more than 500 trademark applications and currently holds more than 1,000 registered trademarks worldwide. The business has also filed for five times more U.S. patents than the next competitor, and nearly two times more than all other competitors combined. INVISTA Apparel has been granted as many spandex/elastane-related patents in the U.S. as all other competitors combined.
Some of the most influential names in the apparel industry recognize the value of INVISTA innovations and brands. INVISTA Apparel has forged relationships with top designers around the world. A true collaborator, LYCRA® fiber brings designers some of the newest innovations that are creating consumer excitement in the apparel industry. An integrated global marketing program supports all business initiatives. INVISTA Apparel brand marketing activities span the globe and the apparel value chain. Key activities include exclusive customer events in the fashion capitals of the world and displays at major trade events in every apparel segment and every major apparel production region of the world. Consumer marketing highlights include high profile sponsorships of the LYCRA® InStyle Fashion Awards, LYCRA® MyStyle television series in China; the MTV Style Awards in India; the sponsorship of a major soap opera in Brazil; and promotions with major U.S. and European magazines such as O - The Oprah Magazine, Vogue, InStyle, Lucky and Womens' Wear Daily.
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The focus of INVISTA Apparel is to provide innovative, market-back, consumer-relevant solutions that bring differentiated value to help customers in the apparel industry maximize profitable growth through consumer insights, value chain efficiencies, global access and key innovations that are linked to INVISTA brands. 
INVISTA has one of the industry's most successful track records for the introduction and distribution of apparel products. Recent introductions include XFit LYCRA® fabric, which is a four-way stretch technology for denim; Xtra Life LYCRA® fiber, which offers improved chlorine durability and delivers a "new fit promise" for swimwear and sweaters, helping them to resist bagging and sagging; LYCRA® Black fiber, which helps eliminate "grin through" in black garments, creating a true black and a range of creative design options; and LYCRA® FREEF!T™ fabric, a technology that combines softness, breathability and just the right amount of give in woven shirting. 
Other key brand offerings in the INVISTA Apparel portfolio include 
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